While our markups are significantly lower than industry average, our jewelry is more affordable than diamond jewelry predominantly due to moissanite being a more affordable stone.
As a purveyor of fine jewelry, we only design in 14K gold or platinum. This makes our pieces durable for everyday wear and long lasting but does mean that metal costs are a significant component of prices. If a piece requires more gold (eg: bezel setting vs prong settings) know that will drive up cost.